The primary objectives of this engagement are to:
• link existing nodes of activity along the Woodward corridor
• develop new activity
• increase the density of creative economy businesses
• increase the density of housing for creative economy workers

This plan accomplishes these objectives by presenting a framework for locating and prioritizing real estate investment along Woodward Avenue that will catalyze the emergence and growth of creative enterprises, restore Woodward’s civic and cultural significance, and project a sustainable and global outlook to the community and world beyond.