As Detroit's Auto Economy Sputters, a New Image-Boosting Campaign Revs Up

Now, with our automobile companies at death's door and the city's last elected mayor in a jail cell, may not seem like the best time to launch a new effort touting the Detroit region's unique assets, opportunities and economic progress.

Marjorie Sorge begs to differ.

Today, in the depths of our difficulties, is a perfect time for Detroit to reinvent itself and show off its changing face to the world, says Sorge, a veteran journalist and media relations executive who signed on last week to head a newly minted nonprofit entity called DNews.

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